F2D @ MARGIN LONDON
Wed, Feb 17, 2010
Monday the 15th Feb, the lads took a road trip down the M6 to London to represent down at Margin. Margin is a fashion trade show catering to industry insiders from the brands to press and buyers alike. We went down there so we could cover the event and report back to you guys how it all went down…
From the moment we got there we were well impressed with presentation of the event, and the number of different brands all under one roof. Being a clothing brand ourselves it was good to see such an event in action, giving us the chance to mingle and make some new connects while covering the event.
There were some sick threads on show from brands like Mr Wingate, Villainous Visard, MY YARD, I AM FIVE (thanks for the Sherlock tee boys), Ashley Marc Hovelle, Origin68, Kalman Lee , Kiddo, plus many others…
From what we could gather from the brands on display they were all happy with what Margin had done for them in terms of buyers and press awareness. One brand told me, “we have managed to get quite a few orders from stores over the 2 days so in all it has been a successful event for us”.

The lads behind the brand, I AM FIVE, great guys!! – WWW.IAMFIVE.COM

WE LOVED THIS TEE FROM MANCHESTER BRAND ORIGIN68 – WWW.ORIGIN68.COM

WE RATED THIS TEE FROM THTC – WWW.THTC.CO.UK

SICKNESS FROM MY MAN ASHLEY MARC HOVELLE – WWW.ASHLEYMARCHOVELLE.COM

I FELL IN LOVE WITH THAT ALL WOOL VARSITY STYLE JACKET FROM ITALIAN BRAND RVNG

EQUALIZER TEE FROM NEW BRAND KIDDO – WWW.PLANETOFMYOWN.COM

THIS WAS NICE FROM KALMAN LEE – WWW.KALMANLEE.CO.UK

VERY BIG STUFF FROM VILLAINOUS VASARD – WWW.VILLAINOUSVISARD.CO.UK
The talent was obvious amongst the brands on show and thanks to Margin they had the platform to showcase it.
Lookout for exclusive features and interviews here on f2dcollection.com, featuring some of the brands we met and connected with. It turned out to be quite a productive day in London for the boys from Birmingham with our Retro Kid Varsity’s gettin’ a whole lot of love too.
Next time Margin comes along make sure you get down there and see what its all about, we think it was well worth the trip most deffo!!!
CHECKOUT WWW.MARGIN.TV FOR MORE INFO ON THE EVENT…
POSTED BY: DANIEL F2D
PHOTO’S: F2D EMZ



















February 17th, 2010 at 11:49 pm
Good post guys, good to see some pics from the event and info on brands you spoke with. The Pat Butcher tee is genius.
February 18th, 2010 at 1:53 am
Looks so much fun!
x
February 18th, 2010 at 11:15 am
Looked like a great day and a great platform for exposure. Maybe brum needs to have more events like this!!!
February 18th, 2010 at 3:54 pm
Looks like you guys had a very productive day!!! I’m defintely going to have to keep my ears open for news on some of those brands…Lazy Oaf and RVNG defo stood out to me