Monday the 15th Feb, the lads took a road trip down the M6 to London to represent down at Margin.  Margin is a fashion trade show catering to industry insiders from the brands to press and buyers alike.  We went down there so we could cover the event and report back to you guys how it all went down…

From the moment we got there we were well impressed with presentation of the event, and the number of different brands all under one roof.   Being a clothing brand ourselves it was good to see such an event in action, giving us the chance to mingle and make some new connects while covering the event.

There were some sick threads on show from brands like Mr Wingate,  Villainous Visard,  MY YARD,  I AM FIVE (thanks for the Sherlock tee boys),  Ashley Marc Hovelle,  Origin68,  Kalman Lee  ,  Kiddo, plus many others…

From what we could gather from the brands on display they were all happy with what Margin had done for them in terms of buyers and press awareness. One brand told me, “we have managed to get quite a few orders from stores over the 2 days so in all it has been a successful event for us”.

The lads behind the brand, I AM FIVE, great guys!! – WWW.IAMFIVE.COM

WE LOVED THIS TEE FROM MANCHESTER BRAND ORIGIN68 – WWW.ORIGIN68.COM

WE RATED THIS TEE FROM THTC – WWW.THTC.CO.UK

SICKNESS FROM MY MAN ASHLEY MARC HOVELLE – WWW.ASHLEYMARCHOVELLE.COM

I FELL IN LOVE WITH THAT ALL WOOL VARSITY STYLE JACKET FROM ITALIAN BRAND RVNG

EQUALIZER TEE FROM NEW BRAND KIDDO – WWW.PLANETOFMYOWN.COM

THIS WAS NICE FROM KALMAN LEE – WWW.KALMANLEE.CO.UK

VERY BIG STUFF FROM VILLAINOUS VASARD  – WWW.VILLAINOUSVISARD.CO.UK

The talent was obvious amongst the brands on show and thanks to Margin they had the platform to showcase it. 

Lookout for exclusive features and interviews here on f2dcollection.com, featuring some of the brands we met and connected with. It turned out to be quite a productive day in London for the boys from Birmingham with our Retro Kid Varsity’s gettin’ a whole lot of love too.

Next time Margin comes along make sure you get down there and see what its all about, we think it was well worth the trip most deffo!!!

CHECKOUT WWW.MARGIN.TV FOR MORE INFO ON THE EVENT…

POSTED BY: DANIEL F2D  

PHOTO’S: F2D EMZ

Get down there and grab an exclusive as this brand is one of my ones to watch for 2010..
Brent Cross Shopping Centre
Hendon
London
NW4 3FP

ALSO CHECKOUT http://www.robotbunny.co.uk

POSTED BY: DANIEL F2D

LOOKOUT FOR THE F2D TEAM AT THE EVENT.  AND LOOKOUT FOR SHOTS OF THE EVENT BACK HERE NEXT WEEK.

The longest-running independent trade event in London, Margin is an intimate and credible showroom of edited design talent with the next exhibition being the 18th edition +

Nearly eight years strong, Margin is a proven and established trade exhibition linking fresh talent with key press and buyers (many of whom do not like going to traditional trade shows) +
The Original and the best platform for new talent for over seven years, Margin was established to help new labels reach a wider buying and press audience +
Retailers travel the world looking for the next big thing but are never going to find up-and-coming designers at a show whose costs prohibit fresh talent +

+++ Margin is a curated event where Buyers, Editors, and Stylists know they can find great new labels season after season and don’t have to wade through hall after hall of established brands to find directional new products to offer their readers or shoppers.
+++ Spaces are limited to appropriate brands only that have a directional edge and something new to offer + at larger events where mainstream brands take centre-stage and priority, new labels can often be an opportunity missed.

Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Supremebeing, Lady Luck Rules OK, Dephect, Emily & Fin, EIO, Missmilne, Worn Free, Chateau Roux, Your Eyes Lie, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, Yamama, and Ruby Rocks, as well as the UK launching point of overseas brands including Upper Playground, Eastpak Apparel, Loreak Mendian, Syndrome, Nooka, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, Uzi, and Z-Boy amongst many others.

Margin has welcomed key stores to the exhibitions since first launching in 2002; from department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Saks 5th Avenue, Galleries Lafayette, & Engelhorn Trendhaus; online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, Ships, and Westworld; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Souvenir, Royal Cheese, Natterjacks, 90sqm, Coggles, Market, Atoo, Remixx, My Yard, Donuts, Ace, Lunacy, Savage, Fortyfive, Bread & Honey, American Retro, Bespoke, Wallace, and Cutie, to name a few.

Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Super Super, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Vice, Amelia’s, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hideyourarms, and Hypebeast.

MARGIN LONDON +   
T: +44 77 1033 0805
F: +44 20 7900 6214
E:   info@margin.tv
W:   www.margin.tv

ADD DATES TO YOUR OUTLOOK CALENDAR +
www.margin.tv/MARGINLONDON.vcs

IPHONE USERS + ADD DATES TO YOUR iPhone CALENDAR +
www.margin.tv/MARGINLONDON.ics

MARGIN NEWS & BLOG + www.margin.tv/blog

MARGIN @ MYSPACE + www.myspace.com/marginlondon
MARGIN @ TWITTER + www.twitter.com/marginlondon
MARGIN @ FACEBOOK + www.facebook.com/marginlondon

See you down there people!!!!

POSTED BY: DANIEL F2D

The store opened its doors December 12th last year and currently stocks brands like Crooks, Diamond, Hundreds, 10 Deep, Mishka, Supra, Staple. And UK brands like Trapstar, Too Much Posse, Benjart and GRIND.

And make sure you checkout their blog http://Wholesomelondon.blogspot.com as well.

If your in London make sure you get down there people.. 

Wholesome London
47 Rivington Street
Shoreditch 
London
EC2A 3QB 
www.wholesomelondon.com

POSTED BY: DANIEL F2D

POSTED BY: DANIEL F2D

Founded in 2002 by designer Paul Budnitz, Kidrobot (if there’s anyone who doesn’t already know!) produces exclusive designer toys, apparel, accessories, and other products in collaboration with many of the world’s most talented artists and designers. This November, the Kidrobot collective are opening their first ever international store in London store. To mark the occasion, they’re having a Grand Opening celebration with UK artist duo TADO on Thursday, November 19.

POSTED BY: FRESHBOY DAN

VIA: HYPEBEAST

A young man punched singer Leona Lewis in the head as she signed autographs and posed for photographs at a book signing session in central London on Wednesday, her spokesman said.

Stuart Bell said Lewis, 24, had been meeting members of the public at Waterstone’s book store in Piccadilly in central London for about 90 minutes when a man from the line came up and hit her. He was immediately led away by security guards and later arrested by police.

Bell said Lewis, who was launching her new autobiography “Dreams,” was shaken up by the incident and went to see a doctor as a precaution.

Lewis shot to fame after winning the “X Factor” reality show in 2006, and her powerful voice has led to comparisons with Mariah Carey and Whitney Houston

London’s Metropolitan police said a 29-year-old man was arrested on suspicion of assault and is being held in custody.

POSTED BY: DJ ETHIC